CYCL is a Dragons’ Den back company on a mission for safer and greener urban mobility. We are dedicated to improving the safety of micro-mobility users worldwide.
Best-known for creating WingLights, indicators that fit into the end of bicycle or e-scooter handlebars, which are designed to make your direction intentions clear to other road users and increase your all round visibility. We have recently expanded our product range to include a wide variety of accessories to help cyclists and micro-mobility users feel safer and more visible on the roads and therefore more confident to use sustainable modes of transport.
We were founded in 2014 by Luca Amaduzzi, who first came up with the idea for bicycle indicators after experiencing the danger of London’s traffic from a cyclists’ perspective. Along with childhood friend and PhD student Agostino Stilli, Luca began designing the first WingLights model.
“My first few years in London I biked everywhere. As anyone who has done the same will tell you, being ignored and nearly hit by motorists is the norm for cyclists. Frustrated, I turned to the internet for a solution. What I found was a large gap in the market. On one side there were hand signals: archaic, destabilising in nature, and at times downright dangerous. On the other side there was a range of cheaply made indicators, complicated in installation and illogical in design. Shortly after my realization I began discussing with my close friend and engineer Agostino Stilli about designing high-quality direction indicators for bikes. From there, WingLights were born.” – Luca Amaduzzi
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